EMPIRICAL EXPLORATION OF SOCIAL INNOVATION AIMED AT SUSTAINABLE CONSUMPTION IN A STARTUP FROM FORTALEZA-CE
DOI:
https://doi.org/10.61228/os.v5i1.100Keywords:
Family Farming, Social Impact, Sustainability, Social TechnologyAbstract
The startup “A Muda Meu Mundo,” located in northeastern Brazil, seeks to promote fair trade and sustainable practices aimed at reducing rural poverty and land inequality. Based on this context, the study aimed to highlight its operations as an expression of social innovation focused on sustainable consumption. The research investigates how factors related to the project's origin, business model, and expansion strategies influence the adoption of social practices aligned with sustainable consumption. The methodology adopted consists of an empirical investigation based on a single case study, using a semi-structured questionnaire and content analysis to identify key elements of the concept of social innovation. The study identified factors related to the project's initial phase, including its business model and expansion plans led by Interviewee 1 (E1). It also explored social impact and implementation possibilities from the perspective of Interviewee 2 (E2), a journalist from the International ESG Certification Institute. The findings present contributions of Social Innovation to Sustainable Consumption by expanding knowledge, connecting theories, applying methodologies, emphasizing the social role of fair trade, and influencing public policies aimed at rural development, food security, and socio-environmental equity. Scientifically, they broaden understanding of sustainable business models; socially, they strengthen entrepreneurial initiatives and local networks; and in practice, they offer strategic elements for responsible consumption with social impact.
Downloads
References
BARDIN, Laurence. Análise de conteúdo. Edição revista e aumentada. Lisboa: Edições 70, 2008.
CHESBROUGH, Henry William. Inovação aberta: o novo imperativo para criar e lucrar com a tecnologia. Boston: Harvard Business Press, 2003.
DIAS, Gilmara Dutra; FIGUEIREDO, Marina Dantas de. Ensino e perspectivas do empreendedorismo social em ações práticas para formação em administração. Omnia Sapientiae, v. 3, n. 1, 2023. Disponível em: https://revistas.catolicadorn.com.br/omnia/article/view/47
DIAS, Gilmara Dutra et al. Gestão e empreendedorismo: processo de inserção no mercado de trabalho dos engenheiros civis. Omnia Sapientiae, v. 2, n. 1, p. 58–76, 2022. Disponível em: https://revistas.catolicadorn.com.br/omnia/article/view/30
EDWARDS-SCHACHTER, Mónica; WALLACE, Matthew L. ‘Shaken, but not stirred’: Sixty years of defining social innovation. Technological Forecasting and Social Change, v. 119, p. 64–79, 2017. DOI: 10.1016/j.techfore.2017.03.012
GIL, Antônio Carlos. Métodos e técnicas de pesquisa social. 6. ed. São Paulo: Atlas, 2010.
GKINKO, Lorentsa; ELBANNA, Amany. The appropriation of conversational AI in the workplace: A taxonomy of AI chatbot users. International Journal of Information Management, v. 69, p. 102568, 2023. DOI: 10.1016/j.ijinfomgt.2022.102568
GODIN, Benoît. Sistema nacional de inovação: uma nota sobre as origens de um conceito. Projeto sobre a História Intelectual da Inovação, manuscrito, 2010. Disponível em: https://philpapers.org/rec/GODNIS
JAEGER-ERBEN, Melanie; RÜCKERT-JOHN, Jana; SCHÄFER, Martina. Sustainable consumption through social innovation: a typology of innovations for sustainable consumption practices. Journal of Cleaner Production, v. 108, p. 784–798, 2015. DOI: 10.1016/j.jclepro.2015.07.097
LUNDVALL, Bengt-Åke. Inovação de produto e interação usuário-produtor. The Learning Economy and the Economics of Hope, v. 19, n. 2, p. 19–60, 1985. Disponível em: https://www.cambridge.org/core/books/learning-economy-and-the-economics-of-hope/19BA313C72A5B038E182F25F1FA0AC30
MUDA MEU MUNDO. Sobre nós. Disponível em: https://www.mudameumundo.com.br/index.php/about/
MURPHY, Lyndon; HUGGINS, Robert; THOMPSON, Piers. Capital social e inovação: uma análise comparativa de políticas regionais. Environment and Planning C: Government and Policy, v. 34, n. 6, p. 1025–1057, 2016. DOI: 10.1177/0263774X15597448
NAVARRETE, José Alberto Solis; MENDOZA, Saray Bucio; GÁLVEZ, Jaime Paneque. O que não é inovação social. Technological Forecasting and Social Change, v. 173, p. 50, 2021. DOI: 10.1016/j.techfore.2021.121190
NICHOLLS, Alex; MURDOCK, Alex. A natureza da inovação social. In: NICHOLLS, Alex; MURDOCK, Alex (org.). Inovação social: borrando fronteiras para reconfigurar mercados. Londres: Palgrave Macmillan UK, 2012. p. 1–30. DOI: 10.1057/9780230367098
PLAUS, ChatGPT-4. Assistente de redação baseado em inteligência artificial. Microsoft, 2025. Disponível em: https://www.microsoft.com/copilot
RIBEIRO, Aline; LAZARO, Jose; CHAYM, Carlos. Inovação organizacional para sustentabilidade: adoção de novas práticas de um programa público. 2019. Disponível em: https://hdl.handle.net/20.500.13048/1731
SIMON, Eduardo et al. Metodologias ativas de ensino-aprendizagem e educação popular: encontros e desencontros no contexto da formação de profissionais de saúde. Interface - Comunicação, Saúde, Educação, v. 18, supl. 2, p. 1355–1364, 2014.
FUSSLER, Claude; JAMES, Peter. Driving eco-innovation: a breakthrough discipline for innovation and sustainability. London: Pitman Publishing, 1996.
FORMICHELLA, María. La evolución del concepto de innovación y su relación com el desarrollo. Argentina: INTA, 2005.
TRANSKRIPTOR. Transcrição pelo Transkriptor: conversão de áudio em texto, transcrição automática, IA de última geração, interface simples. Disponível em: https://transkriptor.com/pt-br
YIN, Robert K. Case study research and applications: design and methods. Thousand Oaks, CA: Sage, 2018.
ZIEGLER, Rafael. Inovação social como conceito colaborativo. Innovation: The European Journal of Social Science Research, v. 30, n. 4, p. 388–405, 2017. DOI: 10.1080/13511610.2017.1348935
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Omnia Sapientiae
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish in this journal agree to the following terms:
- Authors retain copyright and grant Omnia Sapientiae the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution License, which allows the work to be shared provided that authorship is acknowledged and the initial publication in this journal is cited.
- Authors are authorized to enter into additional agreements separately for the non-exclusive distribution of the version of the work published in this journal (e.g., publishing in an institutional repository or as a book chapter), provided that they acknowledge and indicate authorship and the initial publication in this journal.
- Authors are permitted and encouraged to publish and distribute their work online (e.g., in institutional repositories or on their personal websites) at any time after the completion of the entire editorial process, as this can generate productive changes, as well as increase the impact and citation of the published work (See The Effect of Open Access).
Essa revista está licenciada sob a licença 